blackwood seven | part of kantar group
marketing and advertising company in Copenhagen, Denmark

Founded: 2013

Blackwood Seven offers HamiltonAI, a Unified Marketing Modeling platform that attributes, predicts, and optimizes the business outcomes of marketing and media plans
The platform provides granular insights into media performance, optimizes future investments, and integrates both media and non-media factors to drive comprehensive business growth.

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Blackwood Seven targets marketing professionals and businesses that invest in paid media and seek to enhance their marketing effectiveness
Their ideal customers are organizations facing challenges such as siloed marketing data, fragile data foundations, the decline of cookie-based tracking, the need for agile decision-making, and a shift from short-term performance metrics to long-term, comprehensive growth strategies
These customers value data-driven decision-making and aim to optimize their marketing spend for maximum ROI.

Blackwood Seven's HamiltonAI platform stands out by offering a next-generation unified marketing measurement model that integrates both media and non-media factors
Unlike traditional attribution methods, HamiltonAI provides granular, publisher-level insights and employs advanced AI algorithms to optimize marketing spend in real time
The platform's ability to simulate various business scenarios, incorporate a wide range of variables, and deliver actionable, data-driven recommendations ensures superior accuracy and efficiency in maximizing marketing ROI.