criteria
market research company in Santiago, Chile

About

• Criteria is a consultancy firm specializing in public and market opinion studies, political communication and marketing advisory, reputational and stakeholder engagement analysis, social listening, datamining, and territorial analysis.

Geographic Focus

Santiago, Chile, serving clients nationwide.

Target Customers

• Criteria targets businesses, political organizations, and other entities in Chile that require comprehensive market research, public opinion studies, communication strategies, and data analysis services
• Their services are tailored for organizations seeking to understand consumer behaviors, public sentiments, and market trends to inform strategic decision-making.

Unique Value Proposition

• Criteria distinguishes itself through its flexibility, contextual judgment in research, methodological rigor, and independence
• With over two decades of experience, the company integrates and analyzes data from various sources to anticipate trends and provide actionable insights, ensuring high ethical standards and reliable results for clients.