eastward media | a brand under glacier media group

eastward media | a brand under glacier media group
marketing and advertising company in Vancouver, Canada

Founded: 2016

11-50

Vancouver, Canada

marketing and advertising

About

  • Eastward Media is a digital marketing and ad-tech agency specializing in targeting Chinese audiences worldwide through premium audience data, exclusive publisher networks, and tailored digital marketing strategies.

Geographic Focus

China, United States, Canada

Key Services & Benefits

    Premium first-party audience data targeting based on browsing interests, affinity groups, and shopping motivations

    Exclusive network of premium Chinese publishers for accessing walled garden ad inventories

    Audience definition and analysis for strategic Chinese digital marketing planning

    Expertise in navigating China’s regulated media landscape and the Great Firewall

    Advisory services for aligning business objectives with China market regulations

Target Customers

  • Eastward Media targets advertisers, media agencies, and marketers in North America, particularly in the US and Canada, who aim to reach Chinese consumers both domestically and internationally
  • Their services cater to businesses seeking to engage the significant Chinese demographic in North America and companies planning to expand their digital marketing efforts into the Chinese market.

Unique Value Proposition

  • Eastward Media uniquely combines specialized expertise in Chinese digital marketing with access to exclusive premium audience data and publisher networks
  • Their ability to navigate China’s complex media regulations and offer tailored strategies for both North American and Chinese markets enables them to effectively reach Chinese consumers globally, setting them apart from competitors.

Pricing

Not available

Social Media

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