About
- Brax is a comprehensive platform that allows businesses and agencies to manage, optimize, and scale their native advertising campaigns across multiple networks such as Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini from a single dashboard.
Key Services & Benefits
A/B test creative variations across campaigns and networks
Unified dashboard for managing all ad accounts
Team access and permissions management
Bulk adjustments of budgets, bids, and other settings
Real-time ROI tracking and performance analytics
Integration with Google Analytics and other data systems
Native Power Editor for spreadsheet-style campaign management
Accurate tracking tags with dynamic macros
Automated optimization based on customizable KPIs
Custom calculated metrics and advanced reporting
Support for multiple foreign currencies
Target Customers
- Brax targets performance-focused brands and marketing agencies that handle substantial native ad spends, ranging from $10,000 to $1,000,000 per month
- Their ideal customers are businesses looking to streamline the management of multiple native advertising platforms, optimize ROI, and require advanced features like team access control, bulk adjustments, and detailed analytics
- Additionally, companies seeking to scale their advertising efforts efficiently without increasing headcount find Brax particularly valuable.
Unique Value Proposition
- Brax offers a unified interface that consolidates management of various native advertising platforms, enabling users to optimize their ad spend more effectively
- Its ability to provide real-time analytics, bulk management features, and automated optimization based on customizable KPIs sets it apart
- The platform's support for multiple currencies and seamless data integration ensures accurate and trustworthy data, enhancing decision-making processes
- Additionally, Brax's robust user permission controls and exceptional customer support contribute to its unique position in the market.
Pricing
Brax offers tiered subscription plans based on monthly ad spend: - Manage $10,000/month: $199 - Manage $50,000/month: $499 - Manage $250,000/month: $1,499 - Manage $1,000,000/month: $2,499 Additional overage fees are applied as follows: - 2% for small plans - 1.5% for mid-tier plans - 1% for higher-tier plans - 0.25% for the largest plan A 14-day free trial is also available.
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