brax.io

brax.io
marketing and advertising company in Vancouver, Canada

Founded: 2014

11-50

Vancouver, Canada

marketing and advertising

About

  • Brax is a comprehensive platform that allows businesses and agencies to manage, optimize, and scale their native advertising campaigns across multiple networks such as Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini from a single dashboard.

Key Services & Benefits

    A/B test creative variations across campaigns and networks

    Unified dashboard for managing all ad accounts

    Team access and permissions management

    Bulk adjustments of budgets, bids, and other settings

    Real-time ROI tracking and performance analytics

    Integration with Google Analytics and other data systems

    Native Power Editor for spreadsheet-style campaign management

    Accurate tracking tags with dynamic macros

    Automated optimization based on customizable KPIs

    Custom calculated metrics and advanced reporting

    Support for multiple foreign currencies

Target Customers

  • Brax targets performance-focused brands and marketing agencies that handle substantial native ad spends, ranging from $10,000 to $1,000,000 per month
  • Their ideal customers are businesses looking to streamline the management of multiple native advertising platforms, optimize ROI, and require advanced features like team access control, bulk adjustments, and detailed analytics
  • Additionally, companies seeking to scale their advertising efforts efficiently without increasing headcount find Brax particularly valuable.

Unique Value Proposition

  • Brax offers a unified interface that consolidates management of various native advertising platforms, enabling users to optimize their ad spend more effectively
  • Its ability to provide real-time analytics, bulk management features, and automated optimization based on customizable KPIs sets it apart
  • The platform's support for multiple currencies and seamless data integration ensures accurate and trustworthy data, enhancing decision-making processes
  • Additionally, Brax's robust user permission controls and exceptional customer support contribute to its unique position in the market.

Pricing

Brax offers tiered subscription plans based on monthly ad spend: - Manage $10,000/month: $199 - Manage $50,000/month: $499 - Manage $250,000/month: $1,499 - Manage $1,000,000/month: $2,499 Additional overage fees are applied as follows: - 2% for small plans - 1.5% for mid-tier plans - 1% for higher-tier plans - 0.25% for the largest plan A 14-day free trial is also available.

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