viral nation
marketing and advertising company in Toronto, Canada

About

• Viral Nation is a global leader in social-first marketing transformation and commerce
• They offer comprehensive services including influencer marketing, social content production, community management, paid performance marketing, business intelligence, and talent representation
• Their solutions are designed to power social-first marketing campaigns with creative, content, community, experiential, and performance-driven strategies.

Geographic Focus

Viral Nation operates on a global scale, serving clients worldwide. References to international clients such as 7-Eleven Canada and global campaigns demonstrate their extensive geographic reach.

Target Customers

• Viral Nation targets mid to large-sized brands and businesses across diverse industries seeking to enhance their social media presence and drive engagement
• Their clients include well-known brands such as e.l.f
• Cosmetics, Meta Quest, SmartWater, Walmart, Bud Light, Energizer, 7-Eleven, Chegg, Dairy Farmers of America, and Modern States
• These companies are looking for comprehensive social media marketing solutions, including influencer partnerships, content creation, community management, and paid advertising to achieve higher brand visibility and ROI.

Unique Value Proposition

• Viral Nation distinguishes itself through its status as the largest influencer talent agency globally, offering access to a vast network of creators across 35 content verticals
• Their proprietary AI-powered technology, CreatorOS, provides unparalleled creator intelligence for effective sourcing, vetting, and campaign management
• Additionally, their integrated, end-to-end service model combines creative, content, community, experiential, and performance services, reducing the need for multiple vendors and ensuring cohesive and scalable marketing campaigns.

Pricing

Pricing details are not explicitly provided on the website. However, Viral Nation mentions that clients can "claim 33% more in value when your Viral Nation agent negotiates on your behalf," indicating potential value-driven pricing models through negotiated deals.

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