rgm insights [rgmi]
market research company in Toronto, Canada
Founded: 2020
11-50
Toronto, Canada
market research
About
- RGM Insights (RGMi) provides sophisticated, data-driven market research and advanced analytics services
- Their offerings include a suite of research tools designed to deliver deep insights into consumer needs, behaviors, and market dynamics, enabling clients to make informed business decisions and outperform competitors.
Geographic Focus
Geographic focus information is not available on the website.
Key Services & Benefits
Assortment Optimization
Price & Promotion Optimization
Innovation Viability Testing
Product Feature Optimization
Revenue Forecasting
Pack & Name Testing
Creative Testing
Claims Testing
Market & Consumer Segmentation
Brand Architecture
Target Customers
- RGMi targets a diverse range of industries and corporate departments seeking to enhance their business strategies through data-driven insights
- Their primary clients include household goods category managers, packaged goods creators and innovators, pharmaceutical manufacturers, healthcare providers, various retail formats (such as clubs, supermarkets, convenience stores, department stores, and online retailers), as well as fast food and casual dining enterprises
- These clients seek to optimize their product offerings, pricing strategies, and marketing efforts to drive growth and profitability.
Unique Value Proposition
- RGMi distinguishes itself through the use of state-of-the-art AI-based market simulation techniques and a deep expertise in behavioral economics
- This combination allows them to analyze complex, interconnected market factors and predict consumer behaviors more accurately than traditional market research methods
- Their ability to present clear, actionable business insights facilitates agile decision-making and fosters cross-functional collaboration, providing clients with a significant edge in understanding and meeting consumer needs effectively.
Pricing
Pricing details are not available on the website.
Contact
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