
pdi
marketing and advertising company in Toronto, Canada
11-50
Toronto, Canada
marketing and advertising
About
- PDi offers AI-enabled AdTech solutions, including their proprietary MetaDSP, the Primer App Suite SaaS platform, and Managed Media services
- They specialize in programmatic advertising, utilizing data science, machine learning, and a proprietary data lake to optimize media planning and campaign execution across multiple DSPs.
Geographic Focus
PDi is a Canadian corporation established in 2018, initially serving advertising agencies in North America.
Key Services & Benefits
MetaDSP™: A proprietary demand-side platform leveraging a unified data lake.
Primer™ App Suite: A SaaS platform with four modules to automate the programmatic buying cycle.
Managed Media: End-to-end managed services for media planning and campaign execution.
Proprietary Data Lake: Unified data set optimized for a cookieless advertising environment.
AI and Machine Learning: Enhanced media planning and activation through advanced technologies.
Internal Trading Desk: DSP-agnostic strategies using custom algorithms and historical data.
Primer Reporting Hub: Comprehensive platform for campaign insights, recommendations, and optimizations.
PrimeDatalytics: Data and targeting services established since 2018.
Target Customers
- PDi primarily targets advertising agencies, businesses, and advertisers seeking advanced programmatic advertising services
- Their solutions are ideal for organizations looking to enhance media planning, buying, and optimization through AI-driven and data-centric strategies
- Initially focused on agencies in North America, PDi aims to empower agencies to become more competitive through improved performance and cost efficiencies.
Unique Value Proposition
- PDi differentiates itself with its fully AI-enabled platform and proprietary data lake designed for a cookieless future
- Their DSP-agnostic approach allows for holistic campaign performance optimization using custom algorithms and extensive historical data
- Additionally, PDi provides end-to-end managed services through a custom ecosystem, enabling seamless integration and data-driven decision-making that eliminates inefficiencies in the advertising process.
Pricing
No specific pricing details are available based on the provided website content.
Contact
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