pdi

pdi
marketing and advertising company in Toronto, Canada

11-50

Toronto, Canada

marketing and advertising

About

  • PDi offers AI-enabled AdTech solutions, including their proprietary MetaDSP, the Primer App Suite SaaS platform, and Managed Media services
  • They specialize in programmatic advertising, utilizing data science, machine learning, and a proprietary data lake to optimize media planning and campaign execution across multiple DSPs.

Geographic Focus

PDi is a Canadian corporation established in 2018, initially serving advertising agencies in North America.

Key Services & Benefits

    MetaDSP™: A proprietary demand-side platform leveraging a unified data lake.

    Primer™ App Suite: A SaaS platform with four modules to automate the programmatic buying cycle.

    Managed Media: End-to-end managed services for media planning and campaign execution.

    Proprietary Data Lake: Unified data set optimized for a cookieless advertising environment.

    AI and Machine Learning: Enhanced media planning and activation through advanced technologies.

    Internal Trading Desk: DSP-agnostic strategies using custom algorithms and historical data.

    Primer Reporting Hub: Comprehensive platform for campaign insights, recommendations, and optimizations.

    PrimeDatalytics: Data and targeting services established since 2018.

Target Customers

  • PDi primarily targets advertising agencies, businesses, and advertisers seeking advanced programmatic advertising services
  • Their solutions are ideal for organizations looking to enhance media planning, buying, and optimization through AI-driven and data-centric strategies
  • Initially focused on agencies in North America, PDi aims to empower agencies to become more competitive through improved performance and cost efficiencies.

Unique Value Proposition

  • PDi differentiates itself with its fully AI-enabled platform and proprietary data lake designed for a cookieless future
  • Their DSP-agnostic approach allows for holistic campaign performance optimization using custom algorithms and extensive historical data
  • Additionally, PDi provides end-to-end managed services through a custom ecosystem, enabling seamless integration and data-driven decision-making that eliminates inefficiencies in the advertising process.

Pricing

No specific pricing details are available based on the provided website content.

Contact

Free SEO on Autopilot

Find Keywords or generate Articles on Autopilot with 3 Free credits.

Try for Free