parent tested parent approved
marketing and advertising company in Toronto, Canada

About

• PTPA (Parent Tested Parent Approved) is a product award program that authenticates and promotes consumer products through testing and approval by real families
• The program offers a Seal of Approval, media promotion, consumer research, and social support to help brands build trust and increase visibility.

Geographic Focus

PTPA primarily focuses on North America, serving brands across the United States and Canada.

Target Customers

• PTPA targets consumer brands seeking to enhance their credibility and trust among families and parenting communities
• Ideal clients include companies in sectors such as baby products, household items, electronics, and any product category where parental approval is crucial
• The program is especially beneficial for brands looking to leverage authentic family feedback and extensive media exposure to reach their target demographic.

Unique Value Proposition

• PTPA stands out by providing a trusted Seal of Approval based on genuine testing by a large, engaged community of real families
• With over 15 years of experience, a vast parenting community of 250,000 members, and a network of 3,000+ micro-influencers, PTPA offers comprehensive consumer insights and extensive media promotion, ensuring brands gain significant trust and visibility in the market.

Pricing

Pricing details are not explicitly provided on the website. It mentions that the number of product samples required varies based on the product's value and advises contacting an account executive for specific pricing information.