digital advertising alliance of canada (daac)
marketing and advertising company in Toronto, Canada

About

• The Digital Advertising Alliance of Canada (DAAC) administers the AdChoices self-regulatory program, which provides transparency, control, and accountability for interest-based online advertising
• DAAC enables consumers to manage their ad targeting preferences and ensures that companies adhere to Canadian privacy laws in their advertising practices.

Geographic Focus

Canada

Target Customers

• DAAC primarily targets Canadian internet users who are concerned about their privacy and the use of their data in online advertising
• Additionally, it serves member companies and advertising associations that participate in the self-regulatory AdChoices program, ensuring they comply with privacy standards and provide consumers with control over their ad data.

Unique Value Proposition

• DAAC uniquely offers a comprehensive self-regulatory framework specifically tailored to the Canadian market, ensuring compliance with national privacy laws
• By uniting multiple key advertising and marketing associations, DAAC provides a trusted and transparent system that empowers consumers with control over their data while maintaining accountability among advertisers.

Pricing

Not available

Contact

• [email protected]