itracks
market research company in Saskatoon, Canada

About

• itracks offers an online qualitative research tool tailored for market researchers to conduct and analyze focus groups, interviews, and asynchronous discussions
• Their platform is agile and accessible, featuring a dedicated mobile app and multimedia-enabled responses to facilitate seamless research from any location at any time.

Geographic Focus

itracks operates internationally, serving clients worldwide with a Canadian base and providing international support through toll-free and global phone numbers.

Target Customers

• itracks targets market researchers and organizations seeking comprehensive online qualitative research solutions
• Their services cater to both novice and experienced research professionals across various industries worldwide
• They are ideal for companies looking to introduce new products, expand into broader markets, and engage with top brands requiring reliable and flexible research tools.

Unique Value Proposition

• itracks stands out by providing an intuitive, user-friendly platform that requires no plugins or downloads, ensuring easy access for participants and clients
• The ability to manage unlimited groups without additional costs offers exceptional flexibility
• Their unique virtual backroom enhances stakeholder engagement through interactive video and text communication
• Additionally, AI-enabled features for Realtime subscribers, a dedicated mobile app, and multimedia-enabled responses further differentiate itracks as a leader in the qualitative research market.