canadian produce marketing association (cpma)
non-profit organization management company in Ottawa, Canada

About

• The Canadian Produce Marketing Association (CPMA) offers membership-based services to the fresh produce industry, including industry events, educational programs, sustainability guidance, advocacy on trade issues, product label reviews, and networking opportunities.

Geographic Focus

Canada, with a focus on cross-border trade between Canada and the United States.

Target Customers

• CPMA targets businesses and professionals within the Canadian fresh produce sector
• This includes major growers, shippers, packers, importers, exporters, brokers, wholesalers, retailers, fresh cuts and foodservice operators, and distributors
• Essentially, any entity involved in the cultivation, distribution, and sale of fresh fruits and vegetables in Canada is part of their target audience.

Unique Value Proposition

• CPMA uniquely supports the Canadian fresh produce industry through a century-long presence, offering comprehensive resources such as specialized programs (e.g., Half Your Plate), advocacy on Canada-U.S
• trade, sustainability initiatives, and exclusive member benefits like free product label reviews and direct access to industry officials
• Their holistic approach ensures members can sustain and grow their businesses within the Canadian marketplace effectively.