About
- CROP specializes in market intelligence and marketing research services, including opinion polling, quantitative studies, focus groups, ethnography, and trend tracking
- Established in 1965, they help businesses innovate, transform, and maximize the impact of their ideas on consumers and citizens.
Geographic Focus
Canada, with a particular emphasis on Quebec.
Key Services & Benefits
Market intelligence
Marketing research
Opinion polling
Quantitative studies
Focus groups
Ethnography
Trend tracking
Consulting services
Exclusive programs and tools
Target Customers
- CROP targets businesses and organizations seeking comprehensive market research and intelligence solutions
- Their clientele likely includes large enterprises, marketing departments, and public sector organizations in Canada, particularly those aiming to understand consumer behavior and societal trends to achieve their business objectives.
Unique Value Proposition
- CROP stands out with over five decades of expertise in market intelligence and marketing research
- They offer exclusive programs, tools, and protocols that provide a unique understanding of consumer and citizen needs, expectations, and perceptions
- Their long-standing history and specialized knowledge enable them to deliver deep, actionable insights that drive client success.
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