western's marketing association (wma)
marketing and advertising company in London, Canada

About

• Western’s Marketing Association (WMA) is a student organization at the University of Southern California (USC) that provides networking, professional development, and experiential learning opportunities for students interested in marketing.

Geographic Focus

University of Southern California (USC) campus and the surrounding Los Angeles area.

Target Customers

• The target audience for WMA includes USC students who are passionate about marketing, business, and related fields
• It caters to individuals seeking to enhance their marketing skills, build professional networks, and gain practical experience through events, projects, and partnerships.

Unique Value Proposition

• WMA distinguishes itself as a USC ratified organization founded by peers, offering a supportive community focused on engaging, empowering, and impacting its members
• Its emphasis on hands-on experiences and established partnerships provides unique opportunities for practical marketing application within an academic setting.