risa comunicação & marketing
marketing and advertising company in Nova serrana, Brazil

risanet.com.br LinkedIn

Founded: 1998

11-50

Nova serrana, Brazil

marketing and advertising

About

RISA Comunicação & Marketing specializes in providing comprehensive communication and marketing solutions tailored for the footwear industry
Their offerings include industry news publications, outdoor advertising services, digital shopping platforms, and specialized marketing campaigns designed to enhance brand visibility and engagement within the calçadista sector.

Geographic Focus

RISA Comunicação & Marketing is based in Nova Serrana, Minas Gerais, Brazil. Their services and market activities primarily focus on the Brazilian footwear industry, with notable involvement in key footwear hubs such as Birigui, Jaú, Franca, and Campina Grande.

Key Services & Benefits

Publication of RISA Magazine, providing the latest industry news and trends.

Outdoor advertising services with high-visibility placements in strategic locations.

Risa Shop application, a digital platform for purchasing footwear directly from manufacturers.

Specialized marketing campaigns focused on sustainability and innovative product launches.

Partnership initiatives with brands like Kidy Company and Minecraft for exclusive product lines.

Video content and exclusive interviews to engage and inform the target audience.

Newsletter subscriptions for regular updates and insights.

Target Customers

RISA Comunicação & Marketing primarily targets three main customer segments: 1
**Retailers (Lojistas):** Businesses involved in the sale of footwear looking to stay updated with industry trends, marketing strategies, and new product launches. 2
**Manufacturers (Fabricantes):** Footwear producers seeking insights into market demands, sustainability practices, and opportunities to showcase their products through advertising and events. 3
**Trendy Consumers (Consumidores Antenados):** Fashion-conscious individuals passionate about footwear who are interested in the latest collections, sustainable products, and exclusive releases.

Unique Value Proposition

RISA stands out by offering a specialized focus on the footwear industry, providing targeted marketing and communication services that cater specifically to the needs of retailers, manufacturers, and consumers within this niche
Their integration of traditional media, like their industry magazine, with digital platforms such as the Risa Shop application, ensures a comprehensive approach to market engagement
Additionally, their emphasis on sustainability and strategic partnerships with popular brands enhances their appeal and effectiveness in the competitive market.