About
- VLAM is the Vlaams Centrum voor Agro- en Visserijmarketing, an external agency of the Flemish government
- It promotes products and services from the agriculture, horticulture, fisheries, and agri-food sectors both domestically and internationally through marketing campaigns, support programs, and sector-specific initiatives.
Geographic Focus
Flanders, with promotional activities targeting both domestic and international markets.
Key Services & Benefits
<feature>Comprehensive promotion for agriculture, horticulture, fisheries, and agri-food sectors</feature>
<feature>Sector-specific initiatives including potatoes, poultry & rabbit, beer, dairy, meat, and more</feature>
<feature>Export support and innovative plans for Flemish exporters</feature>
<feature>Marketing campaigns such as "Lekker van bij ons" and "Groen van bij ons"</feature>
<feature>Access to campaign materials and promotional tools for businesses</feature>
<feature>Media collaborations, including partnerships with Kanaal Z for video series</feature>
<feature>Support for journalists with a dedicated press list and press releases</feature>
<feature>Ambassador programs to highlight and promote local products</feature>
<feature>Project coordination and job opportunities within VLAM</feature>
Target Customers
- VLAM targets a wide range of stakeholders within the agro- and visserij sector, including farmers, horticulturists, fisheries operators, and agri-food businesses in Flanders
- Additionally, it serves exporters looking to promote Flemish products abroad, journalists seeking information on the sector, and consumers interested in high-quality, locally produced goods
- The organization also engages with policymakers and business leaders to support sector growth and innovation.
Unique Value Proposition
- VLAM uniquely combines government support with industry collaboration, leveraging a dedicated team of approximately 80 employees to effectively market Flemish agro- and visserij products
- Its comprehensive approach covers a broad spectrum of sectors, offering tailored promotional campaigns, access to marketing materials, and innovative programs like BioVLAM 2025
- This strategic partnership ensures sustained visibility and competitiveness of Flemish products in both local and international markets.
Pricing
Pricing information is not available on the website.
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