principle media group (pmg)
marketing and advertising company in Melbourne, Australia
Founded: 2019
11-50
Melbourne, Australia
marketing and advertising
About
- Principle Media Group (PMG) offers comprehensive media services, including media planning and buying across digital and linear channels, content development, and strategic media consulting to help clients outperform their competition.
Geographic Focus
PMG primarily focuses on the Australian market, as indicated by references to Australian clients and being listed among the AFR best places to work.
Key Services & Benefits
Media planning and buying across digital and linear channels
Content development services
Access to senior media experts
Data-driven decision making for performance growth
Strong commercial acumen with deep client business knowledge
Ethical practices ensuring trust and transparency
Continuous partnerships and track record of success
Culture of curiosity and self-learning for team advancement
Target Customers
- PMG targets mid to large-sized businesses across various industries seeking to enhance their media presence and achieve growth
- Their client portfolio includes sectors such as legal services (Gordon Legal), sports (Netball Australia, Sportsbet), retail (Bob Jane T-Marts, Don Smallgoods, Swisse), hospitality (Yumi’s), and more, indicating a focus on organizations that require strategic and data-driven media solutions.
Unique Value Proposition
- PMG differentiates itself through unparalleled access to senior media experts, a data-led approach for performance growth, and a strong emphasis on trust and transparency
- Being independently owned allows PMG to invest significantly in employee development and maintain ethical business practices, ensuring superior and candid media advice tailored to each client's unique needs.
Pricing
Pricing information is not available on the website.
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