citrusad
marketing and advertising company in Brisbane, Australia
Founded: 2016
201-500
Brisbane, Australia
marketing and advertising
About
- CitrusAd is a retail media platform that integrates on-site and off-site advertising capabilities, enabling retailers and brands to monetize their platforms and reach customers across both digital and physical shopping environments
- The unified platform combines CitrusAd’s industry-leading on-site retail media solutions with Epsilon’s comprehensive off-site marketing capabilities, leveraging AI and identity-led strategies to drive increased sales both online and in-store.
Geographic Focus
CitrusAd operates on a global scale while providing localized insights, catering to diverse markets and retail environments worldwide.
Key Services & Benefits
Unified platform integrating on-site and off-site advertising
On-site monetization solutions
Off-site marketing capabilities through Epsilon partnership
Identity-led retail media strategies
Real-time reporting and analytics
Quick to launch campaigns
User-friendly interface
Smart data access and insights
Ad-serving speed optimization
Relevance and personalization in real-time
Technology to avoid ad blocker revenue loss
Scalable and flexible backend architecture
AI-powered person-first intelligence
Server-to-server integration for smooth operations
Prevention of downtime with retail-focused architecture
Target Customers
- CitrusAd targets retailers and consumer brands seeking to enhance their advertising efforts both online and in physical stores
- Their platform is designed for businesses aiming to monetize their retail spaces through effective on-site advertising, as well as reach broader audiences via off-site digital campaigns
- Ideal customers include large retail chains, e-commerce platforms, consumer packaged goods (CPG) brands, and marketing agencies looking for data-driven, scalable retail media solutions to drive sales and improve customer engagement.
Unique Value Proposition
- CitrusAd distinguishes itself as the first retail media platform to seamlessly integrate both on-site and off-site advertising capabilities within a single unified platform
- By combining CitrusAd’s robust on-site retail media offerings with Epsilon’s comprehensive off-site marketing functionalities, the platform delivers a holistic advertising solution
- Additionally, CitrusAd leverages advanced AI coupled with person-first intelligence to provide real-time personalization and high ad-serving speeds, ensuring superior ROI for advertisers and an enhanced shopping experience for customers
- Their deep-rooted expertise as a retail-focused tech company with two decades of industry experience further sets them apart from competitors.
Pricing
No specific pricing details are available on the website. The platform emphasizes value through superior technology and ROI for advertisers.
Contact
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